Engage. build. retain
The Logical Balance
Build the Team that Moves Your Business Forward
Most companies focus on growth. The smartest ones focus on who drives it. We help you scale with the right people at the right time, through retained search, fractional talent management, and contingent recruiting.
our specializations
We’ve Built Decades of Trusted Talent
Across These Four Core Verticals
Engineering
- Mechanical/Electrical
- Civil /Architectural
- Industrial/ Manufacturing
- Controls/Automation
- Quality /Process
Technology
- Software Engineering & Development
- Network Engineers
- Cybersecurity & Infrastructure
- Senior Sales Engineers
- Cloud & DevOps
Marketing
- Sales Brand Managers
- Product Development
- Digital Directors
- Marketing Analysts
- Social Media
Finance
- Corporate Accounting
- Financial Planning & Analysis
- Audit & Compliance
- Tax Strategy
- Controllers & CFO-level Leadership
Most Recruiters Send Resumes.
We Send Results.
Here’s how we’re different:
Strategic Talent Partner
We reject the post and hope approach. Our role is to act as an extension of your team, not as a resume factory. Each candidate we present is thoroughly vetted for skill, culture, and commitment to ensure meaningful, long-term impact.
Deep Industry Expertise
Our proven experience across agency, corporate, and consultative, project-based work, plus our vertically aligned recruiting model, enables long-term relationship-building within niche talent communities. This gives our partners sustained access to high-performing, hard-to-reach candidates.
Client Retention
Long-standing partnerships, with some spanning more than 5 years, demonstrate the confidence our clients place in us and the impact of our work.
Performance-Backed Results
We accelerate time-to-hire, reduce turnover, and optimize cost-per-hire. while delivering talent that makes an impact from day one. We don’t just fill roles; we solve business challenges.
Fractional Talent Management
OUR SERVICES
We Don’t Just Place Candidates. We Partner With You to Make Smart, Scalable Talent Decisions.
%
SUCCESS RATE WITH RETAINED SEARCH
Years of experience
%
repeat business
DAYS UNTIL YOUR FIRST CANDIDATE
Hiring Partners for North America’s Most Ambitious Teams
We recruit coast-to-coast across the U.S. and Canada, connecting our clients to our vast network of the very best talent.
Meet the Founder
Lisa Freeman
Founder & Talent Strategist, The Logical Balance
Lisa Freeman founded The Logical Balance on the belief that great companies aren’t built by filling roles—they’re built by hiring the right people to do work that truly matters.
With over two decades of experience working alongside growing organizations, Lisa has partnered with leadership teams to help them make thoughtful, strategic hiring decisions that support long-term business success.
Her approach goes beyond traditional recruiting by focusing on how talent, structure, and hiring strategy work together to drive growth.
Throughout her career, Lisa has helped organizations navigate critical hiring moments—from leadership searches and specialized roles to scaling teams during periods of growth. She is known for taking a consultative approach, working closely with clients to understand their goals, culture, and long-term vision before identifying the right talent.
Through retained search, fractional talent management, and contingent recruiting, Lisa provides organizations with flexible, customized recruiting support designed around their unique needs.
Whether helping a company hire a key leader, build a pipeline of specialized talent, or strengthen their overall hiring strategy, her focus remains the same: connecting companies with the people who will move their business forward.
Lisa’s work is rooted in the belief that when hiring is done thoughtfully, organizations don’t just fill roles—they build stronger, more capable teams.
Associations Lisa’s Involved With:
What Our Clients Say
I have had the distinct pleasure of collaborating with Lisa Freeman and her exceptional team for nearly five years. Lisa’s extensive knowledge across a multitude of business functions is truly unparalleled, enabling her to understand the unique requirements of each position and the specific dynamics of any industry.
Allyson Bowman
Egger Wood Products LLC
Lisa Freeman is wonderful to work with. She understands the importance of finding just the right talent for her clients; going the extra mile to ensure that her candidates are top notch. She has what it takes to make both the client and the candidates like and trust her to make the right “fit” into employment
Heather Schneck
Women’s Resource Center
The Logical Balance Business specializes in offering concierge consultative services, with a particular focus on talent management. This approach has enabled the firm to deliver tailored solutions that meet the unique needs of its clients. It has been an honor working alongside this organization and witnessing its positive impact within the professional community.
Joyce Rice
Smart Benefits
Frequently Asked Questions
What types of roles do you specialize in?
We focus on professional and leadership roles across Engineering, Technology, Marketing, and Finance. Our work ranges from senior individual contributors to executive leadership, depending on the needs of the organization.
What's the difference between retained and contingent search?
We conduct a focused search, proactively sourcing and engaging top candidates in the market.
Contingent Search is success-based. Companies only pay if a candidate we introduce is hired.
This works well for roles that are less specialized or when companies want additional recruiting
support.
When should a company choose to Retained Search?
Retained search is the best option when:
- The role is strategic or leadership-level
- The talent pool is limited or highly specialized
- The hire is business-critical
- Confidentiality is required
- Dedicated industry-specific recruiting support
What is Fractional Talent Management?
Fractional Talent Management provides part-time recruiting leadership to help companies build stronger hiring strategies and processes.
Instead of hiring a full-time Head of Talent, organizations gain experienced guidance on recruiting operations, hiring strategy, and team alignment while maintaining flexibility and cost efficiency.
Through a fractional partnership, we help you:
- Build a clear hiring strategy aligned with business goals
- Improve recruiting processes and candidate experience
- Define roles and hiring scorecards
- Train hiring managers to make better hiring decisions
- Supporting recruiting continuity during transitions
- Develop pipelines for critical roles
- Strengthen employer brand and candidate messaging
- Support leadership with workforce planning
You get senior-level recruiting expertise embedded in your team—for the time you need it.
Whether you’re preparing for growth, hiring multiple roles, experiencing a merger/acquisition or fixing a broken recruiting process, Fractional Talent Management helps ensure your hiring decisions support long-term success.
How long does a typical search take?
Do you work with internal recruiting teams?
How do we get started?
We begin with a strategy conversation to understand your hiring needs, business goals, and timeline. From there, we determine the best engagement model and outline the next steps.
Let’s Build the Team That Grows Your Business
You don’t have time to hire the wrong person again. Let’s talk about
how we can align your business goals with the right talent strategy.